Quick Answer: Cloud load balancer pricing is rarely just an hourly fee. AWS, Azure and Google Cloud combine a base or rule charge with usage-based meters such as capacity units or processed data. Internet egress, public IPs, cross-zone traffic, WAF, NAT, logging and other networking services may be billed separately. For Indian buyers, compare the complete traffic path rather than the load balancerās starting price.
Load balancers look simple on an architecture diagram: traffic enters, the load balancer distributes it across healthy servers, and the application stays available.
The bill is less simple.
A load balancer can create several separate charges as traffic passes through the cloud network. Depending on the provider and product, these may include:
- Hourly load balancer or forwarding-rule charges
- Data processing
- Capacity units
- New or active connections
- Rule evaluations
- Public IPv4 addresses
- Cross-zone data transfer
- Internet egress
- NAT gateways
- Web application firewalls
- Logging and monitoring
This is why the load balancer itself may represent only a small part of the final networking cost.
If you are reviewing an applicationās full cloud bill, also see the Cloud Pricing Hidden Costs in India guide.
Pricing note: Public pricing referenced in this article was checked on 1 September 2026. Cloud rates can vary by region, billing account, currency, taxes and product configuration. USD prices are left in USD rather than converted to INR because exchange rates change. See the INR vs USD Cloud Billing Guide for the additional impact of currency conversion and tax treatment.
First, Compare the Right Type of Load Balancer
Not every product called a āload balancerā performs the same job.
At a high level:
| Type | Common Layer | Typical Use |
|---|---|---|
| Network Load Balancer | Layer 4 | TCP/UDP, high-throughput network traffic |
| Application Load Balancer | Layer 7 | HTTP/HTTPS, host routing, path routing, APIs |
| Gateway Load Balancer | Network/security layer | Firewalls and network appliances |
| Managed appliance/capacity service | Varies | Fixed-capacity enterprise load balancing |
This matters when comparing prices.
For example, AWS Application Load Balancer is a Layer 7 product, while Azure Standard Load Balancer primarily operates at Layer 4. Azure Application Gateway or Front Door may be more relevant for some Layer 7 use cases.
Similarly, Indian provider offerings may bundle a defined amount of compute, throughput or concurrent connections rather than use the hyperscaler model of a small fixed fee plus detailed traffic meters.
The prices below therefore show how different providers charge for load balancing, not an exact feature-for-feature comparison.
Cloud Load Balancer Pricing at a Glance
| Provider / Service | Fixed Pricing Model | Usage-Based Component | Cost to Watch |
|---|---|---|---|
| AWS Application Load Balancer | Regional hourly LB fee | LCU-hours | Data transfer, cross-AZ paths, IPv4, WAF |
| Azure Standard Load Balancer | Hourly rule charge | Data processed | Bandwidth, public IP, NAT |
| Google Cloud Load Balancing | Forwarding-rule charge | Data processed | Egress, internal proxy instances, NAT |
| AceCloud Load Balancer | Hourly / monthly | Plan dependent | IP and network resources |
| E2E Networks Load Balancer | Hourly / monthly appliance plan | Capacity based | Security add-ons, plan limits |
| Yotta Yntraa LBaaS | Monthly capacity tier | Capacity based | One-time charge, VIPs, throughput |
| Shakti Cloud Network LB | Monthly service charge | Plan / network dependent | Egress and network add-ons |
The important difference is the billing model.
Hyperscalers generally start with a relatively low fixed charge and add usage-based networking costs.
Some Indian cloud offerings instead sell a defined amount of load-balancing capacity for a more predictable monthly fee.
AWS Application Load Balancer Pricing
AWS Application Load Balancer pricing has two main components:
- A charge for every hour or partial hour the load balancer runs
- A charge for Load Balancer Capacity Units, or LCUs
For the AWS Mumbai region, the Application Load Balancer hourly rate is approximately $0.0239 per hour, while LCU usage is charged at $0.008 per LCU-hour.
At 730 hours per month:
Fixed ALB cost ā $17.45/month
That is only the starting point.
How AWS LCUs Work
AWS calculates Application Load Balancer usage across four dimensions:
- New connections
- Active connections
- Processed bytes
- Rule evaluations
The highest LCU-consuming dimension determines the usage charge for that period.
For processed bytes, one LCU includes 1 GB per hour when targets are EC2 instances, containers or IP addresses.
The first 10 processed rules per request are excluded from the rule-evaluation calculation.
Example: 10 TB of Byte-Heavy Traffic
Assume processed bytes are the dominant LCU dimension and the load balancer handles approximately 10,000 GB during the month.
At $0.008 per LCU-hour:
10,000 Ć $0.008 ā $80
Add the fixed load balancer charge:
$80 + $17.45 ā $97.45
That still does not necessarily represent the complete networking bill.
Data transfer, public IPv4, AWS WAF and other services can create additional charges depending on the architecture.
This is why an AWS ALB with a fixed cost of less than $20 per month can produce a much larger finished bill.
For a broader view of AWS pricing against another hyperscaler, see the AWS vs Azure cloud comparison.
Azure Standard Load Balancer Pricing
Azure Standard Load Balancer uses a more direct billing model.
The commonly listed Standard regional pricing is:
- First five load-balancing or outbound rules: $0.025/hour
- Additional rules: $0.01 per rule/hour
- Data processed: $0.005/GB
- Inbound NAT rules: Free
At 730 hours:
Base rule charge ā $18.25/month
If the load balancer processes 10,000 GB:
Data processing ā $50
That brings the simplified load-balancer portion to roughly:
$68.25/month
But bandwidth is separate.
Microsoft specifically notes that bandwidth charges can apply in addition to Standard Load Balancer data-processing charges.
So an outbound request can create:
Load balancer data-processing cost + outbound bandwidth cost
depending on the traffic path.
What Happened to Azure Basic Load Balancer?
Microsoft retired Basic Load Balancer on 30 September 2025.
Standard Load Balancer is therefore the appropriate baseline for new deployments.
There is one 2026 nuance worth knowing: Microsoft says existing Basic Load Balancers may continue operating after the retirement date, but they are unsupported and no longer covered by SLA guarantees.
For new infrastructure, that makes Standard the relevant option to model.
Google Cloud Load Balancing Pricing
Google Cloud also separates the forwarding rule from processed traffic.
For common regional load-balancing configurations, including Mumbai and Delhi, public pricing lists:
- First five forwarding rules: $0.025/hour
- Additional forwarding rules: $0.01/hour each
- Inbound data processed: $0.008/GiB
- Outbound data processed: $0.008/GiB
At 730 hours, the initial forwarding-rule charge is approximately:
$18.25/month
Traffic then adds another meter.
If total billable inbound and outbound traffic equals 10,000 GiB:
10,000 Ć $0.008 ā $80
Internet data transfer out can still apply separately.
This distinction matters because a workload can incur both:
Load-balancer processing + internet egress
Internal Application Load Balancers Have Another Cost
Google Cloudās regional internal Application Load Balancers use managed proxy instances.
Google allocates at least three proxy instances per load balancer region, even when the load balancer has little or no traffic.
At a $0.025 per-proxy hourly reference:
3 Ć $0.025 = $0.075/hour
Over 730 hours:
Minimum proxy component ā $54.75/month
That is before applicable forwarding-rule and data-processing charges.
So an idle load balancer is not always a free load balancer.
Cross-Zone Traffic Can Cost More Than Expected
Load balancers are commonly used to distribute workloads across multiple Availability Zones or failure domains.
That improves resilience.
It can also change the bill.
AWS Network Load Balancer provides a useful example.
AWS documents an inter-zone data-transfer charge of $0.01/GB at each side of the transfer when traffic crosses Availability Zones in applicable NLB scenarios.
That means an exchange crossing an AZ boundary can effectively create:
$0.01/GB at the sender + $0.01/GB at the receiver
AWS published additional guidance in April 2026 specifically on reducing Network Load Balancer inter-zone transfer costs.
The exact behaviour depends on:
- Load balancer type
- Client location
- Target location
- Availability Zone
- VPC design
- Public vs private routing
- Cross-zone configuration
Application Load Balancers do not produce exactly the same cross-zone charges in every scenario.
Do not apply one AWS networking-cost assumption to every Elastic Load Balancing product.
This is also why availability decisions should be evaluated together with cost. The Cloud SLA Comparison Guide for India explains why a higher infrastructure SLA only helps when the complete architecture is designed to qualify for it.
Indian Cloud Providers Use Different Pricing Models
Indian providers can make load-balancer billing easier to understand because some use hourly, monthly or capacity-based pricing rather than several traffic dimensions.
However, these products are not always technically equivalent to AWS ALB, Azure Standard Load Balancer or Google Cloud Load Balancing.
Compare the underlying service before comparing the number on the price list.
AceCloud Load Balancer Pricing
AceCloud currently lists its Linux Load Balancer for the Noida region at:
- ā¹1.84/hour
- ā¹1,328/month
AceCloud notes that pricing can vary for other regions.
This is a simpler fixed starting point than an LCU-style model, but buyers should still verify whether public IPs, bandwidth or other networking resources are billed separately for the final architecture.
E2E Networks Load Balancer Pricing
E2E Networks exposes its load-balancer plans through its public API documentation.
Its E2E-LB-2 Delhi configuration currently includes:
- 4 vCPU
- 6 GB RAM
- 10 GB disk
- Up to 50,000 concurrent connections
- ā¹2/hour
- ā¹1,460/month
Optional BitNinja protection is listed at ā¹760/month.
This is a different model from AWS LCUs or Azure per-GB processing.
E2E is effectively exposing a defined load-balancer appliance configuration with a known amount of backing capacity.
Yotta Yntraa Load Balancer Pricing
Yottaās Yntraa Cloud publishes capacity-based Load Balancer as a Service plans.
Its 250 Mbps tier includes:
- 250 Mbps throughput
- 1 VIP
- 100 SSL transactions per second
- Up to 70,000 concurrent connections
For that tier, the public page lists:
- ā¹10,000 monthly recurring charge (MRC)
- ā¹20,000 one-time charge (OTC)
Additional VIPs can be purchased separately.
Yotta also lists a 99.5% uptime SLA for the service and availability in Navi Mumbai and Noida.
This is a useful example of why comparing only monthly prices can be misleading: the offering is sold around defined capacity rather than per-GB processing.
Shakti Cloud Network Load Balancer
Shakti Cloud lists a Layer 4 Network Load Balancer at:
ā¹36,700 per unit / CSP / port per month
Its pricing page separately lists networking components such as public IPs and ingress/egress charges.
Again, this is not directly comparable to an AWS ALB or a $0.025/hour forwarding rule.
It represents a different service and capacity model.
Fixed Fees Are Only One Part of Load Balancer TCO
When comparing load balancers, model the complete traffic path.
| Cost Component | Why It Matters |
|---|---|
| Load balancer base fee | Hourly, monthly or forwarding-rule charge |
| Data processing | Can grow directly with traffic |
| Capacity units | AWS LCU/NLCU-style consumption |
| Internet egress | Often separate from LB processing |
| Cross-zone traffic | Multi-AZ architecture can create transfer charges |
| Public IPv4 | Public-facing architectures may require chargeable IPs |
| NAT Gateway | Private backends may create NAT processing and hourly costs |
| WAF / security | Security policies may have request and rule charges |
| CDN | Can reduce origin traffic but adds its own pricing |
| Logging | Access logs, metrics and log storage can add cost |
| Certificates | Usually small or free in some setups, but not universally |
| Private connectivity | Peering, Private Link or dedicated connectivity may be separate |
| Taxes and FX | Important when an Indian account is billed in USD |
This is the part of cloud load-balancer pricing that buyers should spend the most time modelling.
A low base price does not guarantee a low total cost.
Example: Why the Traffic Path Matters
Consider two simplified designs.
Architecture A
Load balancer:
ā¹1,500/month
But the application also generates:
- Paid egress
- Cross-zone transfer
- Public IPv4 charges
- NAT processing
- WAF charges
- High-volume logs
Architecture B
Load balancer:
ā¹10,000/month
But the plan includes more predictable capacity and avoids some metered network components.
Architecture B can still produce the lower finished bill.
That does not mean fixed-capacity services are always cheaper.
It means the correct comparison is:
Total application traffic cost
rather than:
Load balancer hourly rate
A Simple Load Balancer Cost Checklist
Before choosing a provider, answer these questions:
- Is this a Layer 4 or Layer 7 load balancer?
- What is the fixed hourly or monthly fee?
- Is processed data charged?
- Are inbound and outbound bytes both counted?
- Are connections or capacity units metered?
- Are additional routing rules charged?
- Does the architecture need paid public IPs?
- Is internet egress separate?
- Can traffic cross Availability Zones?
- Is cross-zone traffic chargeable?
- Is a NAT Gateway required?
- Is WAF or DDoS protection separate?
- Are access logs and metrics chargeable?
- Does a CDN change the traffic path?
- Is GST included?
- Is billing in INR or USD?
- Are there one-time setup charges?
- What happens when traffic is near zero?
For the wider procurement process, use the Cloud Provider Selection Checklist for India.
Which Load Balancer Pricing Model Is Easier to Budget?
There is no single cheapest model.
Usage-based hyperscaler pricing can work well when:
- Traffic is low or highly variable
- Global cloud services are already being used
- Advanced cloud-native routing is required
- The team can monitor network costs closely
Fixed or capacity-based pricing can work well when:
- Traffic is relatively predictable
- Budget predictability matters
- The required capacity tier is known
- Local billing and support are important
- The bundled network economics are competitive
The correct choice depends on the full architecture.
A load balancer should therefore be evaluated together with compute, networking, security, bandwidth and availability requirementsānot as an isolated line item.
FAQs
How much does a cloud load balancer cost per month?
The fixed portion can range from roughly $17ā$20 per month on some hyperscaler configurations to much higher fixed-capacity plans. The final cost depends on processed data, connections, rules, bandwidth, cross-zone traffic, security services and other network resources.
Does a load balancer fee include bandwidth?
Usually not completely. AWS, Azure and Google Cloud can apply separate data-transfer or internet-egress charges in addition to load-balancer processing or capacity charges. Always check the full traffic path.
Does an idle load balancer still cost money?
Often, yes. AWS load balancers incur their hourly charge while provisioned. Azure Standard Load Balancer can avoid the hourly load-balancer charge when no rules are configured. Some Google internal Application Load Balancers allocate a minimum number of proxy instances even with little or no traffic.
Does cross-zone load balancing cost extra?
It can. The exact charge depends on the provider and load-balancer type. AWS Network Load Balancer, for example, can create inter-AZ data-transfer charges when clients, load-balancer interfaces or targets communicate across Availability Zones.
Is AWS ALB cheaper than Azure or Google Cloud Load Balancing?
There is no reliable answer from the base fee alone. AWS uses LCUs, Azure charges rules and processed data, and Google Cloud charges forwarding rules and processed traffic. Feature sets also differ. Compare the expected traffic, product type and surrounding network services.
Which cloud load balancer is cheapest in India?
There is no universal cheapest option. A low hourly rate can become expensive with high egress or cross-zone traffic, while a higher fixed-capacity plan can be economical at predictable utilisation. Calculate total monthly network cost for the actual workload.
Final Takeaway
The fixed load-balancer fee is usually the easiest part of the calculation.
The larger risk is the traffic around it.
Before choosing a load balancer, model:
Base fee + processed traffic + bandwidth + cross-zone transfer + IPs + NAT + security + logging + taxes
Then compare that finished amount against the required performance, availability and routing features.
Use the getInfra.cloud cloud comparison tool to compare provider-level pricing and infrastructure differences, but verify the exact load-balancer configuration and current rate directly with the provider before deployment.
Sources and Pricing References
Pricing and product details in this article were checked against official provider documentation on 1 September 2026:
- AWS Elastic Load Balancing Pricing
- AWS EC2 Data Transfer Pricing
- Microsoft Azure Load Balancer Pricing
- Microsoft Azure Basic Load Balancer Upgrade and Retirement Guidance
- Google Cloud Load Balancing Pricing
- AceCloud Load Balancer Pricing
- E2E Cloud Load Balancer Documentation
- E2E Cloud Load Balancer Plans API
- Yotta Yntraa Load Balancer as a Service
- Shakti Cloud Pricing
Provider pricing, inventory and billing rules can change. Recheck the official provider page before making a production purchasing decision.


